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Web Development

What’s the difference between web design & web development?

What’s the difference between web design & web development?

In my early stages of web development learning, I found myself often confused about the differences between design and development. What is the role of a web designer? What is involved with working with web design? Are web design and web development the same? Are those interchangeable terms with the same meaning?

The simple answer would be no. Everyone’s role is completely different. But let’s take a look at the different roles and practices of both web designers and web developers.

Web Design

Think of web designers who transform an idea or story into a visually appealing design and use their layout to create a user experience across the entire website.  The architect will plan your home before starting the construction of your house, just as a web developer will build the layout model of your website before it starts to develop.

Web designers have a difficult role that is often underlined. They need to integrate the best user experience possible in their design and create a welcoming environment for the user. They need to change an idea by writing in a user-friendly, usable design and interface. The website description cannot be optimized if the correct design strategy is not implemented during the initial stages of a project. Nowadays, web designers are rated at the same level as web developers, because without a great user experience and design, that development cannot really be appreciated by the user.

Web designers have created a whole library of strategic techniques for themselves. You don’t create a perfect website right away by reading or thinking about specific features or features. You start with the scope – the focus point and purpose the website offers. You will first get an idea of ​​the design in your head and start with the drawing or drafting of the design. From sketching, web designers go to wireframes, mock-ups, and final designs. Professional web designers build the entire website into design elements with a perfect pixel layout with all web pages, icons, typography, and other intricate features.

Here are some of the key roles of web designers:

Of using software tools such as Adobe Photoshop, Framer or Sketch to create the ultimate layout design of a website

Web designers have to keep themselves up to date with the latest design trends. It is also important to keep the design consistent with popular designs from other web companies such as Google and Facebook. This makes the website environment and interfaces easy to navigate and use, as it is already familiar to users.

Web designers also need to keep in mind the branding of the website, the color palette used, and the typography and readability of the website.

Web Development

Think about web developers who converted design directly into a website. Web developers use web languages ​​and software tools to develop a website’s design and functionality. Note that web developers are further subdivided into two sub-categories; Front-end developers and back-end developers. I see front-end developers as the connection between both web designers and back-end developers, who both have a little knowledge while allowing front-end developers to create fully functioning websites. The front-end developer creates the same interface and provides the layout as an interface between the back end of the website and the user.

Front-end developers use three main languages; Hypertext Markup Language (HTML), Cascading Style Sheets (CSS) and Javascript (JS). With these languages, the developer is able to create a fully-developed website. Including images from main design layouts, applying different types of typography and font families, implementing animations, flowing different pages, creating interfaces and more.

Back-end developers are the ones who control server data and requests. Usually, a website has dynamic data that requires back-end services. This means, for example, users submitting an account with personal data (such as creating an account) or saving articles for your blog page. Usually, if a website needs to save data and make it accessible at a later stage, it means that it also needs a database connection. A database connection is made possible through a direct connection from the server. Thus, the back-end developer then uses a server language such as PHP or ASP.NET and writes database queries using languages ​​such as SQL or MySQL.

Here are some of the key roles of a web developer.

  • Front-end developers can use styling preprocessors, JavaScript libraries, and frameworks to build the development process (see my previous article).
  • Front-end developers provide markup designs to back-end developers so that they can implement dynamic websites and submit the necessary data to servers and databases.
  • Back-end developers build websites with languages ​​like PHP and MySQL.

Both front-end and back-end developers can use the same development environment or IDE (integrated development environment). These are software application tools where you code and create a website’s design.

Web developers can also use versioning tools to keep track of past construction history. It will help you quickly and easily revert to the previous and intact version if needed.

What does a full-stack developer do?

Full-stack developers are those who have a good knowledge of all the development areas discussed above. This means that if you are a full-stack developer, you should be able to build websites from scratch and database queries, from handling the back-end process and creating design mark-ups. Usually, a full-stack developer also has a basic knowledge of design and user experience. Being a full-stack developer doesn’t mean that you need to be an expert in all languages. It’s already difficult to become an expert or a professional in just one language. It is also difficult to learn all the best techniques and strategies for how to be most efficient in all the areas we have discussed above. Remember, web technology is evolving every day.

Having a basic knowledge of everything on the web is always a plus, but I recommend staying with the one you enjoy the most and focus on becoming an expert at it. Once you are comfortable developing a front-end or a back-end, there is a need for more attention to that area.

I hope you now have a clear understanding of the differences between the roles of web developers and web designers. Keep in mind that both have an essential role and the web does not exist without one or the other. Let me tell you, from my experience, nothing else will be easy. Working full-time as a front-end developer, and regularly interacting with both designers and back-end developers show me that all the roles you have just discussed are in one way or another. Just remember that focusing on one language first is a great way to start yourself. Once you are motivated and take the first step, the rest will be less of a challenge.

 

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SEO

Search Engine Optimization for Your Business 

Search Engine Optimization for Your Business

Most business managers do not understand how important search engine optimization is or how likely their business is with search engine optimization. It is amazing that some business managers do not even know what SEO is all about. Some who have some knowledge of Search Engine Optimization, understand the potential benefits of investing their business with SEO.

There is no substitute for any serious business today, SEO is a necessity. Some people with limited knowledge are saying that search engine optimization is dead that it is believed that all this is false and that the truth remains still, your business needs SEO is important to unlock the growth of your business.

Below are 7 reasons why your business should invest as much as possible in Search Engine Optimization:

  1. SEO is still alive and works

All the white hat technologies that still work perfectly on your business website, help them to rank on certain keywords. In fact, SEO has become more effective than ever before when all the right things are done. Benefits Your website has high organic traffic which long-term help categorizes your website into search engines and increases your sales and earnings.

  1. As long as I know it will not stop working

Search engine optimization will remain effective. It seems that Google will not work one day, it’s almost impossible to think 200 years from now. The reality is that search engines are making more and more progress with new search features like voice and video search. Voice search is becoming more popular and YouTube has become the second largest search engine since people love it. Previously you and your business started working on your SEO.

Search Engine Optimization for Your Business 

  1. It is the most expensive

Compared to PPC, Google AdWords, Email Marketing or Purchase Leads, SEO is still the most expensive type of internet marketing. More ROI has been proved to be higher than any other type of internet marketing. This plan is like a long-term investment that improves your online presence and earnings. Your business will give you more benefits than other marketing strategies available today.

  1. SEO puts the highest percentage of your market share

The search engine is more than 85% of your market share. Many people search online before buying goods and services. And these search requests are being said to increase because people are now able to use the internet from their mobile devices. You can minimize your potential customers to find it difficult to find your business online. You have to stay competitive online. You must have a good share in the market and the only way to achieve this is by search engine optimization. Be smart about it and make the right decisions for your business today.

  1. Rise of mobile users on the internet

Recent results show that mobile search requests have gone behind desktop and laptop search requests. Due to this development, Google has made a ranking factor for mobile-optimized websites. These people will continue to grow because more people are able to access the Internet on their mobile devices, which are always handy and easy to use. There is another good reason your business requires SEO. It has proved to be very effective for local SEO.

  1. Grow your business with content marketing

Having quality and exclusive content on your website means more to your business. It is that Google recently started paying a lot of attention to the content. Content that does not contain quality on your website will affect your ranking as Google has used it as a criterion for rating your keywords and website. Google algorithm updates make new changes and it’s important. Get your content live and social media indicators.

  1. Your competitors are already doing this

You can not understand why your competitors are selling more and why you are doing more extensions than you do. This secret is; They’ve already started SEO in front of you. Not too late, start today and have to work continuously. Also, remember SEO is not a final process. To maintain your position on your keywords, you need to work on it otherwise your competitors will take action against you.

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SEO

SEO Tips: How to Use Marketing Articles to Generate Traffic on the Website

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Search engine optimization is very important in this marketing strategy and this is the reason why everything starts with the search engines and probably ends with them. This strategy employs the use of articles, but not any article will work. They must be correctly optimized to obtain the type of results you want. While many people will agree that the strategy works, only a few can boast of directing web traffic with marketing articles. Either you sit down and you learn to do this in the right way or you get an SEO SEO copywriting agency to do the work for you. Whichever route you choose, there are some tips you need to arm yourself.

  1. Use of keywords: your marketing articles for your products or services must use the correct type of keywords and in the correct proportion. You should see the keywords as search words or phrases that your target audience needs to type in the search engines to search for information about your product or service. Too little of these words is not good and too many of them will do much damage to your ranking. Therefore, you must maintain an intricate balance with these words and phrases. When you enter the relevant search terms in the search engines, your article will appear if it is properly optimized and this is the reason why you can not afford not to take this step seriously.

  1. Content: for website traffic, it should appear regularly with rich content. One is not enough, but you want new and relevant content if you really want web traffic. Therefore, you must implement a system that updates your marketing articles regularly, which you can do yourself or hire a service that handles your delivery. If you are a passionate blogger, then you already know that adding new content to your blog is priceless because this is what will make people return for more. On the other hand, you can have a guest blogger or pay for a professional to offer you new content.
  2. Distribution of social networks: the marketing of websites has its fun side if you are the type of social person. You can mix business with pleasure by distributing links to your articles or rich content on the social media platforms you use. One good thing about these platforms is that they are capable of generating free and viral traffic because such content can be shared with other users of the platforms. This simple strategy can exponentially increase the number of visitors to your website in a short space of time.

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  1. Use search-friendly URLs: search engine optimization does not stop at the use of keywords and rich content. One aspect that is often overlooked and that, unfortunately, causes a leak in the traffic funnels of most websites is the type of URL they use. You must learn to make your URLs compatible with the search engines, and this can be done when you simply give them a clear name with the keywords or phrases you are trying to classify. Not only will your target audience be able to better relate to URLs, but search engines will respect them and provide them with better rankings when looking for information related to what you have.
  2. Find out about your position: there is so much work that you may have to put into your SEO strategy and all this should not go down the drain. As effective as SEO marketing is, it requires you to constantly monitor the results you can generate through it. There are several websites that help you control your search positions and rank the page as Alexa. It is also imperative that you know the search terms that generate the most amount of web traffic and the full demographic data that works best for you.

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SEO

7 ways to make online and offline business more eco-friendly

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In a recent study, researchers found that in every category, the sale of durable products has doubled at least twice the number of non-sustainable stocks. Although your advance cost may be somewhat big to go green, it will balance the investment for long-term savings and sustainability.

If you are thinking of making your business more eco-friendly, but not sure where to start, think about these seven main ways to make a business greener online and offline.

The brick-and-mortar store must start with a power audit. Your local energy company can offer a free offer or you can appoint an independent consultant. You do not need to go completely solar to take advantage of energy savings, such as programmable thermostats and dissolving window coverings. Find out ways to make your company full energy used in day-to-day operations.

Instead of turning on air conditioning with a mild climate, think of small changes such as adding motion sensor lights to the bathroom or opening windows for fresh air.

Not all web hosting companies are the same when it comes to durability. Perhaps most of your business is an online model and you are not sure how you can save energy. Fortunately, you are committed to the environment by locating companies with green methods. Green hosting companies advertise themselves in such a way but before companies can choose which companies lose their company.

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Find a server that follows green customs in every possible way in their operation. You can take part in encouraging large companies for big business, with the same group of your business to develop green methods for your business.

3. Select green promotional products

Do you regularly set up booths and participate in trade shows to talk about your product or service? If you speak to yourself as a green-friendly company, then ensure that everything about your booth is eco-friendly. For example, handle promotional items created entirely from recycled material.

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Web Development

10 features every nonprofit website should have

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When Google Drive was first introduced, it was used as a place to store files in the cloud and was accessible from anywhere. With the development of Drive, the Google Docs role has also been included and is now used as a hub for creating all Google Docs and Office tools. You can also install apps on Drive to further enhance their functionality. With this guide you can learn how to best use Google Drive.

What is Google Drive?

Google Drive is one of the most popular cloud storage services today. Google Drive is a free cloud-based storage service that allows users to store and access files online. Save files securely to Google Drive and use Google Drive to open and repair files from any device. Synchronize store documents, photos, and more across all your users ’devices, including mobile devices, tablets, and PCs. Google provides 15GB of free cloud storage to sign up.

Google Drive can store all types of files, including photos, videos, pdf files, and Microsoft Office files. The biggest advantage of Google Drive is that you can preview files in your browser without downloading. You can also save email attachments sent directly to Google Drive via Gmail. This eliminates the need to move manually.

Google Drive also provides other services such as Google Docs, Gmail, Android, Chrome, YouTube, Google Analytics, Google+. Google Drive competes with Microsoft OneDrive, Apple iCloud, Box, Dropbox and SugarSync.

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The Benefits of Google Drive

The biggest feature of Google Drive is that you can access your data from any device (if you have a Google Drive account login). Google Drive is considered the best service for backup.

Easy Access

With Google Drive, you can access your data from anywhere and not only access your data, but also share files and folders with others.

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SEO

Practical Tips On How You Can Improve SEO With Social Media

Practical Tips On How You Can Improve SEO With Social Media

Social media can affect your search ranking but you cannot think. True, search engines like Google do not directly cause a social impact on their ranking algorithm. However, this did not give you a reason to ignore social media.

Social media is one of the reasons for social sharing due to important reasons for your search engine category. It brings many benefits and has inbound links. If you take a little bit of information about SEO, you know that inbound links play an important role in determining the value of the website to find an engine. The more inbound links to your website, the more valuable it will be considered.

You’re looking to tap on the power of social media to get a better ranking, you have to consider two things. In this post, we will look at 6 practical tips on how to improve your SEO results with the help of social networking sites.

Practical Tips On How You Can Improve SEO With Social Media

6 tricks to improve your SEO with social media

1. Large social networking sites have accounts

The more power you have on a different social site, the more power you have. If you are allowing time and resources not only focus on accounts on Facebook, Twitter, and Google+. There are dozens of more social networking sites you can attend.

However, note that publishing or publishing duplicate content on your entire network does not guarantee any results. For example, Facebook discovered 170 million profiles, which were either duplicate or fake back in 2015. (Source: Huffington Post)

False accounts do not have real value to customers and search engines know this. Conversely, increased activity on your social channel will increase visibility and more links, and this can lead to better rankings.

2. Invest in local listings

Once you have a Google+ account, make sure you register for Google My Business. It’s a free business listing that looks prominently in search results and helps Google even verify your business and website and thus gives your pages a good category. The page must include information for your brand, opening hours, physical address, and high-quality images too.

Your customers will be able to review your company through Google, so it’s kind of a suggestion for your cheerful customers to write. If you use other review sites such as Yelp, Trustpilot, Yahoo! Or GlassDear – Make sure your profile is still up-to-date.

3. Create infectious material

The main reason why social media works so effectively to strengthen your site’s traffic is that it encourages social sharing. The more people share your posts, the more people can see it and the more traffic you can get But how are you sure your content should be shared? The answer is to prepare contagious materials.

To engage your content, it’s important to inspire your audience. It should contain information that your followers would like better when sharing with your followers. The content you created:

  • There is a fascinating story
  • Easy to remember

Have an emotional value

Your content is not required to contain text You can use a video or image (it is highly recommended). This is to ensure that most of the things listed above are done. You also have to ensure that you maintain the trend and your profile is always active. Add new posts once a day and slow down to post multiple times a day.

4. Create links from social channels

Google places a high value on quality links arising from quality sites. Today, social media sites are considered high-value and creating inbound links to these sites will greatly increase the importance of your website. When publishing on social media, make sure you link to a link which directs viewers to your website, blog or landing page.

Links to social media are mostly considered as high-quality links because these sites have high web authority. Make sure the links you add are working, e.g. When you create a YouTube video, make sure you have embedded a link in your post.

5. Make your content discoverable and worth sharing

It’s easy to share infectious content (see above point # 3). But users also need to make it easy for them to engage with your content.

The best platform to find and share visual content is Pinterest. Platforms encourage content sharing by uniquely allowing users to “pin” (bookmark) items on their own “boards” (pages). Business is good for business, especially if you’re an e-commerce website and you already have high-quality imagery.

When your business post comes to news on your social media, you should see your content as potentially possible as possible. So do not make your profile private, because it will only limit the number of people who can see or find your company.

6. Use keywords

Although this issue is related to the previous one, it is worth discussing itself. Keywords are both searchable by your followers and search engine crawlers. Do a few keywords research and choose the right keywords that you want to use, also do not forget to add hashtags to your industry or business-related social media posts.

Using the keywords in your posts, your followers (and new users) will see your posts looking at the same or related topics. It can potentially increase the impressions you receive on your posts as well as processing (e.g., likes, shares, + 1s, retweets). At the end of the day, you can enjoy increased traffic to your site.

Conclusion

To improve your SEO with the help of social media sites, you need to be active on your profile, continuously publish busy content and use the right keywords, often adding it back to your own site or blog.

Increasing the support of your followers is a slow and tiring process but it is worth it. Present your brand and products unique and consistent using the same voice to update your users daily. Posting helpful articles, answering inquiries and general discussion items will help you further.

Remember, finding and sharing your content is much easier, the more followers you have and, hopefully, you get more engagement and exposure. Statistically, pages with more followers with affiliate companies search less than a few followers.
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Digital Marketing

Why do you need a digital marketing strategy for your business?

Why do you need a digital marketing strategy for your business?

Why should I have a digital marketing strategy? For this business, I usually have a lot of questions that are not about using digital marketing for their business or they are new to digital marketing and it seems that investing in digital marketing is risky and probably will not work for them. In Marketing Solutions, many customers extend many opportunities to connect with clients, to combine their images and to accumulate in the market. However, without a reasonable method, it is difficult to prevent a large amount of money and cash. Here are some of the essential elements of the Digital Marketing Strategy to help you manage and optimize your digital media marketing.

Why do you need a digital marketing strategy for your business?

Take action on why a businessman needs to invest in a digital marketing strategy.

1) Digital Revolution

The focus of your marketing efforts and meanwhile, the internet has the unique ability to increase your horizon. You are no longer restricted by any compulsions of migration, time zones or traditional marketing strategies. This will enable you to link relationships with more broad groups while supporting expenditure on partitions, keeping your values ​​targeted and localized. Digital marketing is very easy to target specific markets, so that’s why you pay only for those who are actively searching for your product or service. Buying decisions also affect digital technology and digital media, as well as helping businesses connect with their potential customers. Digital marketing comes with a variety of tools, techniques, and technologies that help you connect with your targeted market and develop your relationships with existing customers.

2) Existing and start-up competitors would gain market share

If you do not dedicate enough assets for digital marketing or you use explicitly defined techniques with the ad-hoc approach, then your competitors will have to use their digital luncheon!

3) More lead capture

Adding a digital mixing platform to a different blend strategy will help your business reach a larger audience that will help your site get the most traffic, and this will increase your sales. By creating a consistent digital strategy, the audience targeted by various platforms including Google Search, Facebook, and other social media sites can be effectively reachable.

4) Create a digital marketing product reputation

Because digital marketing is not limited to the audience or intent of the distance or the extent of the land, the successful marketing strategies of digital marketing can spread brand information and enhance its reputation.

5) Budget and resource allocation plan

Working without any strategy makes it difficult to work in advance. You cannot plan the budget required by your digital plan to succeed and you cannot know which skills should be executed.

6) Create a good customer experience

Digital transformation allows companies to develop the more effective customer experience. What your ideal customer experience looks like and can define digital strategies that show a road map to get there.

7) Digital Landscape Domination

Are you working hard to become a leader in your industry by joining the digital landscape? Then you definitely need a digital marketing strategy. You should focus primarily on creating marketing gravity, increasing your reach and attracting people to your unique brand value. Enabling the best plan to implement will help you gain dominance over digital scenarios.

8) It is cost-effective

Small businesses do not have many resources and investment capabilities. The role of digital marketing is here because it gives them a better and more cost-effective marketing channel that can give good results.

9) Focus on your Customer Intelligence Initiative

Knowing your customers starts a successful policy. However, in this modern-day, there is a huge amount of data available and it is easy to gather infinite information without clear insight. Digital performance can help you focus on the main performance indicators, different data collection systems, and the technology-based system, which can provide you with the most intense insight on the customer.

Conclusion

As a conclusion, I want to mark that digital marketing is no longer optional. From the customer’s point of view, we are always searching for an online brand from getting basic information. If you want to participate in the competition, do not be one of those brands because it will not be affected because it is being pulled in different directions. One of the best ways to overcome these problems is to create a policy that will determine your goals, focus your resources on the most important objectives, and get real benefits from digital marketing efforts. Digital marketing can help us to use proven technologies and strategies that not only attract traffic but also provide proven results.

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Digital Marketing

Stay Ahead of Other Agencies With These Social Media Marketing Trends

Stay Ahead of Other Agencies With These Social Media Marketing Trends

As the world develops in more connected places and consumers demand more from the brand, digital marketers are looking for more trends that help them connect with their audience, fulfill their demands and participate in the market. It is important to continue the latest trends to stay ahead of the competition, so in this post, we offer nine ways to stay the same.

1. Virtual Reality

In the 1960s, the Star Trek series (still), with a wonderful Holiday, a generation has been treated with its future fantastic looks. But until recently, any real version of VR has still been diverted to Hollywood camera tricks. Then came Microsoft Connect, Optical Rift and new and in-production VR hardware options which really got the ball rolling.

Now VR is a big thing (for this time reality) and brands like Maritut are taking full advantage of omnibus technology for the future in the public. Currently, 360 videos are the most popular form of this tendency and customers do not need VR gear to take their experience, even when it makes it more exciting.

North-Facing 360 video climbing adventure is an example of an opportunity to join Nepal. There is another good idea to offer a branded version of Google Cardboard, a cheap price, of course, they’ll be happy. McDonald’s also made a Happy Michigan match converting into VR headset last year in Sweden.

Stay Ahead of Other Agencies With These Social Media Marketing Trends

2. Pinterest

Pinterest is one of my all-time favorites see them explode! The platform, however, is true that catalog-Wi, visually impaired social platforms have witnessed huge growth in recent years, even though they did not go down to zero at number one overnight. Stable and effective growth means that the customers live there and live. Back in 2013, after Facebook, Pinterest was the second biggest traffic source of social media sites.

Marketing is still trying to iron their position in the marketing world, but you can use it to increase your email list and revenue. He has discovered search ads for the recent keywords and campaigns that some major companies are taking advantage of from the brand after successful campaigns in previous test stages of Home Depot.

3. Vertical video and picture in the picture

Apparently, I’m an outgoing person here, because I still think you should turn on the photoshoot or video shoot with your phone. However, as shown by Snapchat I am similar to the trends in minorities. Facebook has recorded its vertical video feature and thereby made the vertical-shot video full screen on the mobile app. A companion feature gives users for the option to continue watching videos with picture functionality so that they could continue scrolling as seen through their feeds. Bright

4. Messaging Apps and Chatbots

Messaging apps are now the most used apps on the world’s smartphones, and have been replaced by the most popular type of communication between individuals, groups, and brands. The brand has responded to everything like basic customer service to embed in this messaging app, such as more advanced tasks for surviving.

Fast-food chains such as Taco Bell and Dominoes have already been able to order remotely to order chatbots and when you reach them, be ready to make them ready, and they are only a tip of the iceberg. Messaging apps are a great source of dark social sharing, we will discuss this page below.

5. Social e-commerce

People spend time on social sites on their sites and promote brands on social sites, so it is convenient that consumers can still buy it when they are on that social site.

Facebook, Instagram, Twitter, Pinterest, and Snapchat are already engaged in the social e-commerce business and it is likely to continue at a faster rate.

More than half the customers currently follow the brand on social media to find products for sale, and more than 30% of online buyers use social media to buy new media.

6. Immediate content

It may be a privacy concern, maybe it’s a novelty, but Snapshot has started something with the idea of ​​an invisible post after posting, and the brands are successful on these platforms. Now Instagram has also applied transient content too. See to expand this tendency.

7. Live video

Despite the title of this post, we will try again to show one of the biggest transactions involving social rights. It seems that almost every person cannot help every brand and socially, but they are promoting the live stream of what they are doing. According to Periscope, their users had watched 110 years of live video in 2016 alone. It is enough to say that this tendency is still very steam and room for future growth.

8. Dark Social Tracking

Tracking and analyzing for social and sharing data is a big road that any uses so-called ‘dark social’ sharing, primarily for a brand sharing through primitive messaging apps and email clients that do not cross through the referrer. Approximately 70% of the total social sharing is estimated. Tracking this will be a new old and properly done way, so find new ways to do this.

9.  Merge Platform

The integration will continue as Microsoft takes advantage of LinkedIn as major players will continue to rival larger companies to integrate into their platform. In addition to them, such as Instagram and WhatsApp, the main thing is Facebook. All of these things are predicted that people will spend more time in social environments because they need to leave will be more unnecessary. And as long as Twitter does not start making any kind of money, they might prefer to buy