Singapore bans ads of carbonated beverages. Why should India follow suit?
With this movement, Singapore becomes the first country on earth to have a total ban on the advertising of carbonated drinks. Such beverages, in addition to medium-to-high sugar content beverages, should also carry a label on front of the pack to indicate it is unhealthy.
It covers twoor three-in-one prompt beverages, soft drinks, juices and cultured milk and yoghurt drinks.
India too is trying to handle this problem. As a nation, India has one of the greatest rates of obesity on earth.
Additionally, it ranks second in regards to childhood obesity.
Together with obesity, diabetes can be a growing threat in India. It’s dubious name of being called the diabetes capital of the planet. India ranks second when it comes to cases of type-2 diabetes. Keeping this in mind, should India also think about to implement such an idea?
My Medical Mantra talked to a few specialists to be aware of their opinion about this matter and if such a ban will be achievable in a nation like India.
Obesity has reached epidemic proportions globally with 2.8 million people dying annually as a consequence of becoming overweight or obese.
Emphasising the need to prohibit advertisements that lure kids Dr Muffazil Lakdawala had stated in My Medical Mantra’s Healthy Maharashtra coffee table book the policymakers need to seriously deliberate on implementing a ban on fast food that’s too high on salt, sugar and other ingredients that are unhealthy.
The planet is becoming fatter and absolutely, it is a real issue. This results from insulin resistance and body metabolism that can be simply defined as the capability of the body to burn fats.
India and China, being the most populated countries in the world, have a huge chunk of heavy kids – 14.4 million along with 15.3 million respectively.
Dr Shashank Joshi, an endocrinologist in Mumbai, advised,’Instead of placing a blanket ban on advertisements, the government needs to regulate them. There ought to be a black or red label when the ads are being played on the tv. The authorities should focus on promoting low-fat beverages and healthful eating habits among the masses’
He added,’My appeal to folks is prevent consuming juices, instead of this you can simply eat fresh fruits. And, folks should take a sound 7 hours of sleep daily.’
There are 3 facets to obesity – adult obesity, and this is mostly due to faulty eating routines and erratic way of life, genetic obesity, which affects approximately 20-25percent and lastly, hormonal or metabolism-related cardiovascular disease.
If the Indian government follows in the footsteps of Singapore, then it will certainly help curb obesity amongst children in India.’
He added,’Big businesses do competitive advertisement of these products to attract children and youth to consume these drinks. As a country, if we want to build a healthy state, we have to govern this sort of advertising. Also, it should be made compulsory for the companies to compose the amount of calories to their product.’